Borrow, Return, Repeat

In this borrowing economy, companies attempting to be the "Netflix of the some new good or service" seems to be the new norm, especially with respect to luxury e-commerce sites. Rent the Runway (dresses), Bag Borrow or Steal (handbags), Adorn (jewelry) and Art Remba (art pieces) are just a few such companies. The brands available for rental at these sites are able to reach a new and generally younger demographic, resulting in not only the development of greater brand awareness but also the caref...